Our Story

About PXG

PXG is a proudly veteran-owned golf equipment company relentlessly pursuing better golf through advanced R&D, custom fitting, premium engineering, and performance-driven innovation.

PXG founder Bob Parsons

Built Different From Day One

PXG was founded on a simple belief: golfers deserve better-performing equipment.

Not incremental updates. Not marketing-driven product cycles. Real, measurable performance gains that golfers can see, feel, and trust.

Founded by Marine, entrepreneur, and self-proclaimed golf nut Bob Parsons, PXG was built with the same discipline, resilience, accountability, and relentless pursuit of excellence learned through military service. Those principles continue to shape every product, every fitting, and every customer experience throughout the company today.

We will not release something unless it’s noticeably and significantly better.Bob Parsons, PXG Founder and CEO

At PXG, performance is not assumed. It is proven.

That philosophy continues to drive PXG’s commitment to innovation, engineering, and custom fitting across every category of golf equipment.

Proudly Veteran-Owned

PXG is proudly American and veteran-owned.

Founder and CEO Bob Parsons served in the United States Marine Corps during the Vietnam War and was awarded the Purple Heart Medal, Combat Action Ribbon, and Vietnamese Cross of Gallantry for his service.

The values learned through military service continue to influence PXG today:

  • Accountability
  • Commitment to excellence
  • Relentless improvement
  • Discipline
  • Precision
  • Hard work

Those principles shape how PXG designs products, supports customers, builds teams, and approaches innovation.

At PXG, being veteran-owned is not simply part of the story. It is part of the foundation.

PXG Lightning driver being built

Engineered To Help You Lower Your Score

PXG designs golf clubs and equipment with one mission in mind: Make it easier to play better golf.

Every PXG club is engineered to help golfers optimise launch conditions, tighten dispersion, improve forgiveness, increase consistency, and make misses more playable. From Driver to Putter, PXG products are built to deliver confidence through performance.

Whether you are a new golfer looking for forgiveness or a competitive player seeking precision performance, PXG clubs are designed to fit a wide range of swing types and playing styles.

PXG fitting with launch monitor data

Engineered To Be Fit

PXG clubs are not designed around the “average” golfer, nor do we make men’s and women’s clubs. At PXG, golf clubs are engineered to be fit to the individual player.

Every head shape, shaft profile, weighting system, loft package, and adjustable component is developed to help golfers of all skill levels optimise performance for their unique swing.

PXG fitters use advanced launch monitor technology and real-time data to help golfers dial in launch, spin, dispersion, trajectory, and consistency throughout the bag.

Because when equipment is properly fit, golfers play with more confidence, more consistency and have more fun! Better fitting leads to better golf.

Golfers in PXG apparel on course

More Than Golf Clubs

Beyond clubs, PXG designs premium golf balls, golf bags, and golf accessories with the same commitment to performance, quality, and attention to detail.

Every product is purpose-built to elevate the golfer’s experience both on and off the course through premium materials, functional design, and distinctive PXG style.

Because performance should extend beyond the golf swing.

PXG engineering

The Innovation Never Stops

Since launching PXG in 2014, the company has continued to push the boundaries of golf equipment performance through advanced engineering, patented technologies, precision manufacturing, and fitting-driven innovation.

From groundbreaking hollow-body irons to advanced weighting systems, high-MOI driver platforms, and Zero Torque putter technology, PXG continues to challenge conventional thinking across the golf industry.

Bob Parsons, PXG Founder and CEO
PXG Founder and CEO

Bob Parsons

Bob Parsons is best known as the founder of GoDaddy, the world’s largest domain name registrar. He is also the CEO and founder of YAM Worldwide which is home to his entrepreneurial ventures in the fields of golf, motorcycles, real estate, marketing, innovation and philanthropy. Bob is a U.S. Marine Corps Vietnam War Veteran and a recipient of the Purple Heart Medal, Combat Action Ribbon and Vietnamese Cross of Gallantry. He is also the bestselling author of Fire in the Hole! The Untold Story of My Traumatic Life and Explosive Success.